Double Launch—and a Giveaway!

2017 double Agatha-nominated and national best-selling author Edith Maxwell writes the Quaker Midwife Mysteries and the Local Foods Mysteries; as Maddie Day she writes the Country Store Mysteries and the Cozy Capers Book Group Mysteries. Her award-winning short crime fiction has appeared in many juried anthologies and journals. She is President of Sisters in Crime New England. Maxwell writes, cooks, and gardens north of Boston with her beau and three cats. She blogs at, Killer Characters, and with the Midnight Ink authors. Find her on Facebook, Twitter, Pinterest, Instagram, and at

Thanks for having me back today! My eleventh mystery officially released earlier this month. Called to Justice is my second Quaker Midwife Mystery and I’m delighted by the reviews and cheers it has received so far. When the Grits Hit the Fan, my tenth mystery, came out at the end of March, and I was confronted with how to celebrate two books (under two names in two series from two publishers) at once.

So I held a double launch party at my fabulous local independent bookstore, Jabberwocky Bookshop in Newburyport, MA a few weeks ago. To top off the celebration, I’ll give away an advance copy of my third spring book, Mulch Ado About Murder, to one commenter today! (Note: a version of this post appeared on

Jabberwocky Bookshop

Jabberwocky owner Sue Little is super supportive of local authors and readers everywhere. When I mentioned I wanted to interview my alter ego Maddie Day  – and vice versa – she thought it was a great idea.

Edith Maxwell and Sue Little

I found an Indiana cap, and brought my Quaker bonnet. I baked gingersnaps from the late 1800s (Fanny Farmer helped with the recipe) as well as Kahlua Brownies Robbie Jordan might serve in her country store restaurant (recipe in Flipped for Murder). I assembled a few door prizes. And I wrote up a number of questions for Maddie and me to ask each other.

The audience kept building. I spied local writer pals, a bunch of Quakers, fans I’d met at previous library events, and more.

Connie Hambly, Mary Schaefer, Nancy Langmeyer, Edith Maxwell, Laurie Mendoza and Holly Robinson

My darling son JD helped dole out raffle tickets.

I’d started speaking when two Wicked Cozy Authors slipped in – Julie Hennrikus and Barb Ross, having battled traffic all the way up from the Boston area (we three slipped out for a drink and a late dinner afterwards, too).

Edith Maxwell, Julie Hennrikus and Barb Ross

It was one of the more fun launch parties I’ve held. People seemed to like the alter egos talking to each other.

After my script was done, I read a short first scene from each book, and then entertained lively audience questions.

Afterwards? Wine, dessert, and signing books, of course.

And if anyone not local to north of Boston wants to order a signed copy of Called to Justice or When the Grits Hit the Fan, please consider doing it via Jabberwocky! Just make sure to request a signed copy in the comments when you check out.



Readers: Which authors have you helped celebrate launches – or wished you had? Writers, favorite launch parties? Tips and downfalls? Enter your comment below for a chance to win an advance reading copy of Mulch Ado About Murder. The winning name will be drawn Friday evening, April 28th. Open to residents of the US.

25 thoughts on “Double Launch—and a Giveaway!

  1. Sounds like it was quite the day. Congratulations! I’m relieved to know it’s possible to launch under 2 names at the same time, as that may happen to me next year. It’s exciting but I’m sure your life has become very busy trying to keep all those series rolling over.


  2. I am new to the helping launch books. I helped Krista Davis with a post with my cats sporting bandanas with the namw of her book on it. It was a lot of fun. I love learning about new books and mystery series. I am addicted 😉
    Thanks for the chance


  3. I would love to help launch a Donna Andrews party! I love Meg! Although there are so many authors I love, past and present its really hard to pick just one! I would love your book


  4. I’ve been to a few book events at the poisoned pen. Some of my favorites were Joan Hess and Tony Hillerman.

    I just discovered your Maggie Day mysteries and love them! My mom was born and raised near French Lick, so I enjoyed your descriptions of the area and the people. I passed the book on to my mom. I think she’ll really enjoy it. I’m looking forward to reading more of your books.

    Good luck on the new book!


  5. I would love to celebrate book launches with Liz mugavero, yourself, Laurien berensen, Kate Carlisle, Kate Collins, Ellie Alexander, and many more. Someone needs to do a book launch in Columbus, Ohio.


  6. That looked like such a blast! I love launch parties with all the interviews & snippets 🤓 Going to one in person would be da Bomb Diggity! Living in an out-of-the-way area, that doesn’t seem to happen though 😔
    Kelly Braun
    Gaelicark (at)yahoo(dot)com


  7. Three authors come to mind s to celebrating their book launch parties. Kathi Daley, Tonya Kappes, and Amanda Flower were the three. Kathi and Tonya’s were on line but Amanda had a tea party for some of her fans. All three were fun. Tonya has a wheel (Wheelie) that she spins for giveaways. People have to pick a color and that’s how it is determined who wins. Amanda gave away tea cups and saucers. She gave a short talk about how she started as an author and then went from table to table talking to those in attendance,, signing books, etc. Kathi is such a generous person and doesn’t limit her’s to just launch parties. She has scavenger hunts and it is a blast trying to determine who and what was used to commit the mystery within. I would love to be able to attend one of your launches Edith and look forward to reading your latest Midwife book. robeader53(at)yahoo(dot)com


  8. What a great place to have a double book release party. When I’m in MA, I’m only about 40 minutes from there. I would have loved to have been there. Congrats on the double release. I would love to win a copy of Much Ado About Murder. I just love the cover, I’m a sucker for cats. pgenest57 at aol dot com


  9. What a fun idea! I’m an unpublished writer, so I love to dream about what my own launch party would be like.

    I’ve been to two launch parties within the last two weeks: Lori Rader-Day’s for The Day I Died and Sara Paretsky’s for Fallout. Both had cakes designed to look like their book covers. Can’t wait to be on that level someday.

    Congrats on your double launch! Can’t wait to meet up at Malice ^^


  10. I don’t brlieve I have ever been to a book launch. Not many authors are feom St.Louis or at least they don’t have their launch parties here. Who would I like the go to a launch for? I don’t know. Just about anyone I think because it would be a new experience and fun. Well any mystery author.


  11. I have only participated in online launch parties for authors. But I would love to attend an event at a local bookstore featuring one of my favorite authors. Thanks for the chance.


  12. Congratulations. What a wonderful celebration. How special and memorable. I haven’t attended a book launch but yours looks like the best ever.


  13. While I have been to some author signings/events, none have actually been launch parties! Looks like it was a fantastic time! Thanks!


  14. A double launch. What a great idea. There’s several authors I read under more than one name. And I can’t pass up a new mystery series:)


  15. I would really like to attend a launch party, but I don’t live in an area where authors seem to hold their launch parties. Congrats on your two new releases and your double launch party.


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