Returning guest blogger Sunny Frazier, whose first novel in the Christy Bristol Astrology Mysteries, Fools Rush In, received the Best Novel Award from Public Safety Writers Association, is here today to talk about what makes a blog work and what doesn’t.
The word “blog” is the abbreviated form of “web log.” First appearing in the mid-90’s, they became an equal opportunity promoter. Here was a chance to explore one’s thoughts and share with the world.
I’m one of these people who holds back when new things appear on the horizon. Unless the idea is of my own concoction, I wait and watch the pros and cons play out. I had a suspicion that writers would burn out quickly if they tried to keep up a daily or even weekly blog. It would suck up time and the well would run dry of ideas.
Yep, that’s what happened. Bloggers started reaching out to other writers to fill their pages. I was willing to hop on board that train. When Lelia asked me to be a returning guest blogger, I was more than content to contribute content every 6 weeks. I also committed to blogging over at Novel Spaces once a month and the occasional guest blog elsewhere.
I believe less of me is more than enough. I want readers and fans to look forward to my rants just to see what I’ll say next. If I’m going to take the time and energy to blog, I’m going to make it an EVENT. By using compelling titles and promoting with teases, my goal is to lure people over to read what I have to say. Site owners love a hike in readership, which is one way to become a valuable blogger.
The important thing is having something real to say. Before posting, I ask myself “Would I take time to read this blog?” Ego aside, I gear my topics to what is important to my life and career: the writing industry. Not how to write but promotion, social media, reaching fans, helping other writers, sharing my tactics and offering food for thought.
While I’m serious about the subject matter, there’s no reason not to have fun. People who follow me know I’m a brat. I don’t mince words while making mincemeat out of conventional wisdom. I’m okay with rocking the boat and causing people to squirm. It’s just one person’s opinion. Write a retort, riff off my thoughts. Let’s get a dialog going!
That’s what I look for in blogs I read.
THE TEN COMMANDMENTS OF BLOGGING
1. Don’t water down your words.
2. Take a stand knowing you will please some and offend others.
3. A little humor never hurts.
4. Offer fresh ideas. Give a new spin on old topics.
5. Don’t point out problems without offering solutions.
6. Don’t make observations on the obvious.
7. Promote compellingly.
8. Use interesting verbiage.
9. Attitude is everything.
10. Keep it short. This article is 457 words. I’ve said enough.