Cindy Sample’s humorous romantic mystery series, set in the California gold country, features single soccer mom Laurel McKay. Her national best selling series includes Dying for a Date, Dying for a Dance and Dying for a Daiquiri, both finalists for the LEFTY award for best humorous mystery. Dying for a Daiquiri is her latest release and was definitely the most fun to research. Cindy is a past president of Sacramento Sisters in Crime. www.cindysamplebooks.com
Or How to Turn Your Book Into
a National Celebration
I hope you’ve all read yesterday’s post about how I turned National Daiquiri Day, a little known celebration, into a reason to promote Dying for a Daiquiri, the third book in my humorous mystery series.
Having arranged a National Daiquiri Day author event at Total Wine and More, a big box store, I turned my marketing hat to the internet. I simply couldn’t let this opportunity pass by without coming up with a reason to promote online.
First, I decided to reduce the price of Dying for a Daiquiri to 99 cents. The book had never been reduced before, and this seemed like an excellent reason to do so. I arranged for ads with BookBub (7/15), eReader News Today (7/17) and eBookSoda (7/19). Although I didn’t get to choose the specific dates, I provided some options hoping to keep the sales momentum going all week.
I also asked my wonderful friends and fellow authors to comment on my Facebook post about the sale and to tweet the news. Because of their comments and shares, that post achieved excellent traction in the Facebook newsfeed, which then led to more comments and shares. We kept the party going, toasting each other with virtual daiquiris.
Within twenty-four hours, there was much cause for virtual and real celebration since Dying for a Daiquiri hit the top 10 in Nook Books (right above James Patterson’s new release, which I think is hysterical)! Of course, our prices are significantly different. It also hit # 1 in cozy books on Amazon and # 78 overall.
Forty-eight hours later, more than 2900 copies of Dying for a Daiquiri have been sold, along with 360 copies of Dying for a Date and Dying for a Dance at their full price of $2.99. I’ve made almost triple what the BookBub ad cost me and sales are continuing at a decent pace.
I want to point out that I also considered contacting local TV stations, national cooking shows and NPR. But I’ve decided there is a fine line between marketing like mad and driving yourself crazy, and it’s far more important that we all enjoy this wonderful journey we’re on.
I would love to know some of the ways you promote your own books, online as well as face-to-face. If you’re a reader, I’d like to hear what kind of promotions get your interest, what marketing makes you want to buy that book, especially if you haven’t tried the author before. Leave a comment and you’ll be entered in a drawing for a $10 Amazon gift card.
Tags: social media, Amazon, bestseller, National Daiquiri Day, Cindy Sample, mystery